At its core, the digital team at mcgarrybowen is about evolution. Ideas are created, shared and reworked, ad infinitum.

code + construct is a product of that; an ongoing public experiment where they openly discuss their insights, concepts and developments about interesting goings-on within the industry and the greater world at large.

 

YogaTailor is possible now because of the confluence of technology and users’ readiness to embrace the digital platform. High speed internet, video streaming hosts that don’t cost an arm and a leg, great new languages like Ruby – all of these have made yogatailor possible. mcgarrybowen agrees

  The convergence of fitness and digital platforms not only addresses consumers~@~Y interest in improving their quality of lifee
through wellness but taps into two seemingly opposed consumer trends: the increased interest in ultra-personalization and the emergence of inclusive, global communities of shared interests. Despite the obvious tensions between these two trends, fitness platforms appear to be capitalizing on the intersection of needs between the two.

Mobile apps are allowing for even more personalization and customization, giving customers added control of the information they receive, when, where and how they receive it.  The ultra personalization trend has been instrumental in the creation of a number of fitness platforms:

* Nike+ is one of the most well-known running platforms. Using a tracking device within your shoe or another GPS-enabled device, it tracks each of your runs and provides an endless about of information about each run including maps, calories burnt, stride, etc.
* YogaTailor creates custom personalized yoga video workouts for you, maximizing the benefits within your available time and level of experience.
* Jog.fm helps you create a playlist to match whatever pace you want to run, walk or cycle at based on beats per minute (BPM). It takes the existing music in your library and mixes it according to your requested pace. While options exist for listening to others~@~Y playlists, it still revolves mainly around your music, your playlist, and mostly your desired pace

 

The article in it’s entirety is at http://cc.mcgarrybowen.com/digital/2011/08/the-convergence-of-fitness-and-digital/

ParentsConnect.com is a website that is operated under the Nickelodeon umbrella. They provide parents with daily tips, recipes, activities, product recommendations and expert (but nonjudgmental!) parenting info, baby names and their meanings, and family-friendly resources in your area. The website is parentsconnect.com. We at yogatailor were really thrilled when parentsconnect decided to feature us as one of the premier sites for customized workout routines. Here’s a reprint of the article :

Fitness Websites That Create Customized Workout Routines

USA Weekend mentions yogatailor

Enhance your workout online says “USA Weekend”, Sep 02, 2011

Visit a yoga studio with a “live” instructor first to learn correct alignment. Once you have down-dog down pat, visit this site for a guided routine, tweaked to user skill and time availability.

Read USA Weekend article

We love when we get mentioned in magazines. We have been getting a few in the recent past and we are really stoked about this one from Shape Magazine . The June 2011 print magazine has YogaTailor featured in the GetFit News section as a “FAVE SITE”

“Home Sweet Om“

No need to shell out for a studio session: A new website can give you the perfect routine for your practice

Missed your favorite yoga class today? Check out yogatailor.com, which streams expert-led mat workouts for just $8 a month. Customize your program based on available time(from 5 to 90 minutes), experience level and even health issues like back pain. It varies the sequences every time you log in, so you never get the same sequence twice. Afterward, inspire others to down-dog – an auto-post feature lets you share your progress on your Facebook wall

 

YogaTailor.com customizes your yoga workout, whether you have back pain, just gave birth, or only have 10 minutes to spare. It’s immediate gratification yoga–where you want it, when you want it.

   

Related Topics: Asana, ParentsConnect.com, Ramesh Padala, Startup, Wired.co.uk, Yoga, YogaTailor, customizable yoga, user preferences, and yoga gym

YogaTailor goes international! A Spanish blog has this to say about us :

YogaTailor – Clases diarias de Yoga, personalizadas, por Internet

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YogaTailor es un proyecto que pretende acercar a los usuarios al mundo de la Yoga, ofreciendo ejercicios personalizados dependiendo de la experiencia de cada uno.

Podemos informar sobre el tiempo que tenemos disponible, así como nuestra experiencia o estado particular (dolor de espalda, embarazo, etc).

Las clases son realizadas mostrando vídeos con los movimientos necesarios, lo que puede ser muy útil para los que no conocen las posturas adecuadas.

No genera el clima necesario, ni saldrá olor de incienso por la unidad de CD, ni eliminará el ruido de tráfico de la ventana, pero si puede ser el primer paso para acercar a quienes desconocen este mundo, ofreciendo varias clases gratuitas.

Como alternativa, ya que está en inglés, puede ser que prefiráis telegim.tv, proyecto del que ya hablamos hace unos meses.

In case your Spanish is rusty, the English translation of that!

YogaTailor – Daily Yoga Classes, personalized, online

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YogaTailor is a project that aims to bring users to the world of Yoga, offering personalized exercises depending on the experience of each.

We report on the time available to us, and our particular experience or condition (back pain, pregnancy, etc).

Classes are conducted showing videos with the necessary movements, which can be very useful for those who do not know the appropriate positions.

Do not generate the necessary climate, nor will the smell of incense CD or eliminate the traffic noise from the window, but it can be the first step to bring those unfamiliar with this world, offering several free classes.

Alternatively, since it is in English, may be you prefer to telegim.tv , a project of which we spoke earlier this year.

The original article

We created yogatailor to make yoga available to more people. Doing yoga regularly is better than doing marathon sessions of yoga. But, the obvious problem with that is time and money. Most of us cannot make the time for yoga every day or even every other day. And, yoga studios do seem to subscribe to the idea that money does grow on trees.

We love it when we hear feedback from our customers. Here are a select few. Thank you from all of us at yogatailor

“I found out about you through the Webby daily email.  I do yoga about weekly, although with yogatailor, I can see myself doing it much more often from home!   I work from home, and am on my computer much of the day, so it really is perfect.”

“I am really enjoying the program.  As a long time yogi who fell out of practice for a year it is good to be able to have a customized program without the stress of attending class or the apprehension that comes with being out of shape or no longer being able to do poses that were once so simple.”

“I enjoy that I can practice anywhere; when I am traveling, when I have a few mins at work in my office.  It doesn’t replace classes but definitely replaces yoga DVDs which get stale.    Plus the fact that I can get a full program in 10, 15 or 30 mins without having to sacrifice the quality of the experience or feel like I am rushing through. “

About Springwise

What is Springwise?

Springwise scans the globe for the most promising business ventures, ideas and concepts that are ready for regional or international adaptation, expansion, partnering, investments or cooperation.

 

Online yoga classes adapt to the student’s available time

18th November 2010 in Lifestyle & Leisure, Media & Publishing.

In what has become a vast sea of online yoga offerings, it takes something special to make a particular site stand out. For YogaVibes, that something is the inclusion of real fellow students, as we noted last year. For YogaTailor, on the other hand, it’s a feature that customizes the site’s online yoga classes to fit the viewer’s expertise and available time.

Aiming to make its online yoga classes more widely accessible than most, YogaTailor begins by asking the student how much time they have available that day as well as their level of experience and whether they are pregnant or have back pain. Once that information has been gathered, the site creates a custom online yoga video that can be streamed immediately. Programs are different on different days so as to prevent boredom; they even adapt over time as the student progresses. Either way, they can be followed at the viewer’s pace and don’t take more time than he or she has. After a free trial, YogaTailor costs USD 7.99 per month.

Customization is almost always a good thing, as legions of product and service providers have already realized. Where that trend is less often seen, however, is with respect to the consumer’s available time. YogaTailor is smart to appreciate that consumers don’t always have unlimited time for its offerings–other service providers would do well to emulate its example.

Full article is here

Ahhhh it’s Spring.  And SavvyMom Canada mentions the perfect way to get your spring started.

SURF
www.yogatailor.com
Why? Because their custom online yoga videos are perfect for busy moms who want to do yoga at home.

Read the full article here